At one time, newspapers were incredibly influential in terms of their capacity to shape opinion. This is not the case anymore. The main reason for this is the fact that online news sources are providing serious competition to the traditional print press. It’s led to a significant decline in newspaper circulations. However, a small number of print newspapers haven’t only made it through the online storm; they have done extremely well despite the competition. Their newspaper still boasts two million readers a day. Even more impressive, however, is the fact that the paper has transitioned quite nicely into the online medium. Its online prospect numbers are staggering as black cube the paper has close to one million members. These are truly amazing numbers and it leads many people to wonder the secret of the Wall Street Journal’s success.
The main reason is that although the newspaper is known as following a particular street in New york city, the subject matter of the paper is international in scope. There are financial markets all over the world. People involved in these markets require an say of news dedicated to banking, finance, and the economy. Whether it is the financial region of modern London or the black Wall Street of 1920’s Okla, people all over the world have required financial news. The Wall Street Journal provided for that need. As a result, it has been seeing the rewards since its beginning in an earlier century.
Of course, the ability for the Journal to stay relevant ties in with the foresight to create an online presence. This is no minor feet. Had it not effectively developed a reputable online ongoing service it would have lost ground to more visionary start ups. Yes, the Journal could have gotten into the game later on but this would have been seen as a “follow the leader” tactic and not one of innovation. The new York Times learned this lesson when its late start into online news ongoing services never caught on.
How before game was the newspaper in this regard? Well, the website debuted in 1996. (URL: WallStreetJoural. com) The internet was making its first massive expansion into people’s homes during this time period period. These were well before blackberry curve since it immediately jumped into the arena. Yes, several newspapers had websites but they were sparse and did not truly embody the look and feel of a new media dynamo. The Wall Street Journal Online did and it set the inspiration for the future growth that it would soon experience.
The main reason for this is that they understood the trends media communications were being directed. Since the Wall Street Journal lived in a realm of dollars and cents, it understood that the future of news would be found in online dues. Traditional newspapers were way too hooked in tradition to understand this concept. As a result, they chop down behind while the Wall Street Journal appreciated change and rode it to significant new media success.